Why We Don’t Change

I am often asked what is the number one reason why we fail to achieve our goals? Why we don’t change, when we set a goal to change a habit.

I have wrestled with this for a long time but over the last couple of years the answer has become clearer and clearer.

I am now convinced that, with rare exceptions, the primary reason for not achieving our goals is simply because we don’t finish what we started.

Why we don’t change

It has long been known that January is the busiest month of the year for health clubs. They all experience a huge surge in new-member sales and regular members often complain of overcrowding.

By around the third week of the month most of these new members have curtailed their frequency of visits and by early February many more have disappeared, never to be seen again.

While the reasons for this rapidly fading commitment are many, they generally all fall under one heading: unmet expectations.

Generally, these expectations can be attributed to one of the following:
1. Results weren’t happening fast enough.
2. It was more difficult than they thought.
3. Their effort was causing some type of pain and by discontinuing their effort, the pain went away.

The thing about effort is that it usually requires a great deal of early effort before results start to show. Effort, in essence, is a form of practice and no great practitioner of any form – from sports heroes to entertainment superstars, from business careers to academic leaders– has achieved superstardom without having dedicated thousands of hours of practice in order to hone their skills.

This is why we don’t change. The prerequisite price we have to pay if huge results are what we want is simply too steep for most people. In the same way that we can’t hire a personal trainer to do sit ups for us, we must stay focused on our goals and continue with intense effort until we achieve success.

And this, my friends, is simply a function of disciplined determination.

For all of us, 2020 should be our year of vision and vision does not turn into reality without strict, focused and unrelenting dedication to process.


Discipline means always doing what we know we should be doing even when we don’t feel like doing it and not doing what we know we shouldn’t be doing when we really feel like doing it.

There are 362 days left to make 2020 the most remarkable year of our lives.  

I invite each of you to accept this challenge: select three activities that you know will, if repeated regularly and with great intensity, provide you with huge accomplishment. Promise yourself, starting this very minute, that you will commit to a scheduled frequency of doing these activities with great focus and intensity, Then, do them even when you don’t feel like doing them and do not convince yourself that it’s okay not to do them even when you really don’t feel like doing them.

No exceptions.

If you accept my challenge, I promise you two things:

  1. There will be many times throughout the year (particularly in the first few months) when you will hate me with every cell in your body for suggesting this.
  2. One year from now you will love me with every cell in your body for suggesting this.

Let’s do this together. Email me at Ididit@strategicpathways.net and let me know you’re in.

I look forward to hearing from you.

Till we read again.

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